Session Duration Increase While Decreasing Bounce Rate

Jeff Jensen on Aug 13th 2019

As part of our 60 day case study for writing content we are showing that decreasing bounce rate can also be accomplished.

We started to see a decrease in the bounce rate in the first few days of working on readability and adding content to other posts.

We also increased session duration. This is accomplished through a few methods:

  1. Improved Readability
  2. Adding content to past posts
  3. Add images to past posts.

Bounce Rate Decrease and Session Duration

As you’ll notice I had a couple of day that I didn’t write content. This caused a decline in traffic. However, spending time today turned that around very well.

Increasing the size of the font played a roll. As did putting in photo’s and adding content.