The Brand Build Podcast https://thebrandbuild.com | Build Your Business Mon, 15 Jul 2019 16:02:00 +0000 en-US hourly 1 https://thebrandbuild.com/wp-content/uploads/2017/08/cropped-Logo_1_transBCKG-32x32.pngThe Brand Build Podcasthttps://thebrandbuild.com 32 32 Our goal is to go over online marketing tactics, tips, and software to make your life easier. Once things are working you will also know about experts that we had on the show who can help you take your business to the next level! We have everyone from Amazon Specialists to Web developers and everything in between. The Brand Build Podcast clean episodic The Brand Build Podcast info@thebrandbuild.com info@thebrandbuild.com (The Brand Build Podcast ) Building Your Brand Online The Brand Build Podcast https://thebrandbuild.com/wp-content/uploads/2018/08/jeff-podcast-image.jpghttps://thebrandbuild.com info@thebrandbuild.com Healthcare Lead Generation with Facebook Marketing and Funnels through Michael Pasha Mediahttps://thebrandbuild.com/healthcare-lead-generation-with-facebook-marketing-and-funnels-through-michael-pasha-media/ Tue, 05 Feb 2019 10:14:02 +0000 https://thebrandbuild.com/?p=704 https://thebrandbuild.com/healthcare-lead-generation-with-facebook-marketing-and-funnels-through-michael-pasha-media/#respond https://thebrandbuild.com/healthcare-lead-generation-with-facebook-marketing-and-funnels-through-michael-pasha-media/feed/ 0 <p>Facebook has made a number of changes over the last few years that affect both the price at which you get traffic at and how qualified that traffic is. Today, we talked with a professional Facebook funnel lead generator who focuses on the health care industry. He builds a funnel and drives traffic from Facebook […]</p> <p>The post <a rel="nofollow" href="https://thebrandbuild.com/healthcare-lead-generation-with-facebook-marketing-and-funnels-through-michael-pasha-media/">Healthcare Lead Generation with Facebook Marketing and Funnels through Michael Pasha Media</a> appeared first on <a rel="nofollow" href="https://thebrandbuild.com">The Brand Build</a>.</p> Facebook has made a number of changes over the last few years that affect both the price at which you get traffic at and how qualified that traffic is.

Today, we talked with a professional Facebook funnel lead generator who focuses on the health care industry. He builds a funnel and drives traffic from Facebook ads and posts to a landing page where he converts them into customers.

He doesn’t just stop there though, he also checks in with customers that you have lost and current customers to see how your business is really doing. This type of market surveying sometimes can be done by offering a $100 – $200 gift card for one lucky participant or $25 – $50 off every participants next bill.

In the episode Michael explains why Groupon is not the place for healthcare professionals to market, as well as why checking in with your current and past customers is so critical to the success of your business.

If you don’t know why you are losing someone you can’t make changes in your business to prevent it from happening again. We have done a couple of these types of surveys through a local vendor Capiche marketing and you can’t pay enough for this kind of data.

Michael Pasha is still seeing great results in traffic from changing up his targeting strategy and systematically changing one variable for every split test that he runs on the ads. This paired with his experience in the industry give him the knowledge of how to pivot appropriately to deliver amazing results to his clients.

The first place to start before you contact someone like Michael Pasha or myself is to know what the lifetime value of your customer is. Ex: how much does a customer typically spend with you per year times the number of years you keep them plus how many referrals you get from your customers.

If you haven’t been in business for very long this can be a tough thing to calculate so check in with a mentor or industry standards about their stats and see if you are keeping pace.

The key takeaways from the episode were:

  1. Know the value of your customer
  2. Know why you are losing customers
  3. Have a system for gaining new leads
  4. Facebook ads still work for healthcare
  5. Funnels still work for healthcare

So if you want more information from a professional working on lead generation in the healthcare industry contact Michael Pasha at michael@michaelpashamedia.net
https:michaelpasha.co/strategy

The post Healthcare Lead Generation with Facebook Marketing and Funnels through Michael Pasha Media appeared first on The Brand Build.

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Facebook has made a number of changes over the last few years that affect both the price at which you get traffic at and how qualified that traffic is. Today, we talked with a professional Facebook funnel lead generator who focuses on the health care i... Facebook has made a number of changes over the last few years that affect both the price at which you get traffic at and how qualified that traffic is.



Today, we talked with a professional Facebook funnel lead generator who focuses on the health care industry. He builds a funnel and drives traffic from Facebook ads and posts to a landing page where he converts them into customers.



He doesn’t just stop there though, he also checks in with customers that you have lost and current customers to see how your business is really doing. This type of market surveying sometimes can be done by offering a $100 – $200 gift card for one lucky participant or $25 – $50 off every participants next bill.



In the episode Michael explains why Groupon is not the place for healthcare professionals to market, as well as why checking in with your current and past customers is so critical to the success of your business.



If you don’t know why you are losing someone you can’t make changes in your business to prevent it from happening again. We have done a couple of these types of surveys through a local vendor Capiche marketing and you can’t pay enough for this kind of data.



Michael Pasha is still seeing great results in traffic from changing up his targeting strategy and systematically changing one variable for every split test that he runs on the ads. This paired with his experience in the industry give him the knowledge of how to pivot appropriately to deliver amazing results to his clients.



The first place to start before you contact someone like Michael Pasha or myself is to know what the lifetime value of your customer is. Ex: how much does a customer typically spend with you per year times the number of years you keep them plus how many referrals you get from your customers.




If you haven’t been in business for very long this can be a tough thing to calculate so check in with a mentor or industry standards about their stats and see if you are keeping pace.



The key takeaways from the episode were:



* Know the value of your customer* Know why you are losing customers* Have a system for gaining new leads* Facebook ads still work for healthcare* Funnels still work for healthcare



So if you want more information from a professional working on lead generation in the healthcare industry contact Michael Pasha at michael@michaelpashamedia.net
https:michaelpasha.co/strategy





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The Brand Build Podcast clean 23:54
Conversion Optimization Case Study Part 1 with Brandon Kirkland of Epic Shopshttps://thebrandbuild.com/conversion-optimization-case-study-part-1-with-brandon-kirkland-of-epic-shops/ Tue, 15 Jan 2019 08:41:11 +0000 https://thebrandbuild.com/?p=697 https://thebrandbuild.com/conversion-optimization-case-study-part-1-with-brandon-kirkland-of-epic-shops/#respond https://thebrandbuild.com/conversion-optimization-case-study-part-1-with-brandon-kirkland-of-epic-shops/feed/ 0 <p>The post <a rel="nofollow" href="https://thebrandbuild.com/conversion-optimization-case-study-part-1-with-brandon-kirkland-of-epic-shops/">Conversion Optimization Case Study Part 1 with Brandon Kirkland of Epic Shops</a> appeared first on <a rel="nofollow" href="https://thebrandbuild.com">The Brand Build</a>.</p> The post Conversion Optimization Case Study Part 1 with Brandon Kirkland of Epic Shops appeared first on The Brand Build.

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The Brand Build Podcast clean 47:27
ICO Marketing Episode 2 Gozo.io Growthhttps://thebrandbuild.com/ico-marketing-episode-2-gozo-io-growth/ Wed, 09 Jan 2019 14:01:19 +0000 https://thebrandbuild.com/?p=688 https://thebrandbuild.com/ico-marketing-episode-2-gozo-io-growth/#respond https://thebrandbuild.com/ico-marketing-episode-2-gozo-io-growth/feed/ 0 <p>Gozo.io interview 2 for ICO Marketing Tips and Tricks from Marketers in the field. Ziad Nassar was kind enough to come back on and talk through ICO marketing tactics that are working and those that aren’t For users we learned about how to grow your users exponentially within a matter of weeks. From this we […]</p> <p>The post <a rel="nofollow" href="https://thebrandbuild.com/ico-marketing-episode-2-gozo-io-growth/">ICO Marketing Episode 2 Gozo.io Growth</a> appeared first on <a rel="nofollow" href="https://thebrandbuild.com">The Brand Build</a>.</p> Gozo.io interview 2 for ICO Marketing Tips and Tricks from Marketers in the field. Ziad Nassar was kind enough to come back on and talk through ICO marketing tactics that are working and those that aren’t

For users we learned about how to grow your users exponentially within a matter of weeks.

From this we saw that gamifying your user registration with bonus’s for sharing and inviting friends will exponentially grow the market.

The post ICO Marketing Episode 2 Gozo.io Growth appeared first on The Brand Build.

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Gozo.io interview 2 for ICO Marketing Tips and Tricks from Marketers in the field. Ziad Nassar was kind enough to come back on and talk through ICO marketing tactics that are working and those that aren’t For users we learned about how to grow your use... Gozo.io interview 2 for ICO Marketing Tips and Tricks from Marketers in the field. Ziad Nassar was kind enough to come back on and talk through ICO marketing tactics that are working and those that aren’t



For users we learned about how to grow your users exponentially within a matter of weeks.



From this we saw that gamifying your user registration with bonus’s for sharing and inviting friends will exponentially grow the market.
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The Brand Build Podcast clean 39:01
Why Video Production Will Boost Your SEO?https://thebrandbuild.com/why-video-production-will-boost-your-seo/ Wed, 05 Sep 2018 22:14:50 +0000 http://thebrandbuild.com/?p=204 https://thebrandbuild.com/why-video-production-will-boost-your-seo/#respond https://thebrandbuild.com/why-video-production-will-boost-your-seo/feed/ 0 <p>Why Video Production Will Boost Your SEO and your ? Think of video marketing like one of the ultimate forms of SEO. Looking at YouTube every view improves the video’s rankings, which in turn improves any pages that you have the video embedded on. Video marketing is great for so many forms of growth from […]</p> <p>The post <a rel="nofollow" href="https://thebrandbuild.com/why-video-production-will-boost-your-seo/">Why Video Production Will Boost Your SEO?</a> appeared first on <a rel="nofollow" href="https://thebrandbuild.com">The Brand Build</a>.</p> Why Video Production Will Boost Your SEO and your ?

Think of video marketing like one of the ultimate forms of SEO. Looking at YouTube every view improves the video’s rankings, which in turn improves any pages that you have the video embedded on.

Video marketing is great for so many forms of growth from email marketing to website rankings and even stand alone situations where you are growing a channel with subscribers and monetizing that feed.

So below are video statistics about social media, device usage, etc. We will add more statistics as time goes on to help show growth over time and for different applications.

Video Marketing Statistics by Volume

Statistics on Mobile Video Marketing

Check Out Our Interview with Seth Benham for more information about video marketing or his site at Novum Visual’s.

We also will be creating some original with Seth and showing how important high quality content is for improving sales.

 

The post Why Video Production Will Boost Your SEO? appeared first on The Brand Build.

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Why Video Production Will Boost Your SEO and your ? Think of video marketing like one of the ultimate forms of SEO. Looking at YouTube every view improves the video’s rankings, which in turn improves any pages that you have the video embedded on. Think of video marketing like one of the ultimate forms of SEO. Looking at YouTube every view improves the video’s rankings, which in turn improves any pages that you have the video embedded on.
Video marketing is great for so many forms of growth from email marketing to website rankings and even stand alone situations where you are growing a channel with subscribers and monetizing that feed.
So below are video statistics about social media, device usage, etc. We will add more statistics as time goes on to help show growth over time and for different applications.
Video Marketing Statistics by Volume

* 82% of Twitter users watch video content on Twitter
* YouTube has over a billion users, which equates to almost 1/3 of total internet users.
* 45% of people watch more than an hour of Facebook or YouTube videos a week.
* More than 500 million hours of videos are watched on YouTube each day.
* More video content is uploaded in 30 days than the major U.S. network television stations created in 30 years.
* 87% of online marketers use video content.




Statistics on Mobile Video Marketing

* Over half of video content is viewed on mobile.
* 92 percent of mobile video viewers share videos with others.
* 90% of Twitter video views happen on a mobile device.
* Periscope users have created more than 200 million broadcasts.
* 10 million videos are watched on Snapchat per day.

Check Out Our Interview with Seth Benham for more information about video marketing or his site at Novum Visual’s.
We also will be creating some original with Seth and showing how important high quality content is for improving sales.
 



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The Brand Build Podcast clean 28:04
Picking the Right SEO Company or Resellerhttps://thebrandbuild.com/picking-the-right-seo-company-or-reseller/ Mon, 27 Aug 2018 21:25:40 +0000 https://thebrandbuild.com/?p=627 https://thebrandbuild.com/picking-the-right-seo-company-or-reseller/#respond https://thebrandbuild.com/picking-the-right-seo-company-or-reseller/feed/ 0 <p>Picking the Right SEO Company or Reseller Picking the Right SEO Company or Reseller is tough and can go so wrong. This is because it’s complicated and so many things can go wrong. In the most recent count of Google’s ranking factors by Backlinko there were over 200! One potential client told me that they […]</p> <p>The post <a rel="nofollow" href="https://thebrandbuild.com/picking-the-right-seo-company-or-reseller/">Picking the Right SEO Company or Reseller</a> appeared first on <a rel="nofollow" href="https://thebrandbuild.com">The Brand Build</a>.</p> Picking the Right SEO Company or Reseller

Picking the Right SEO Company or Reseller is tough and can go so wrong. This is because it’s complicated and so many things can go wrong. In the most recent count of Google’s ranking factors by Backlinko there were over 200!

One potential client told me that they spent $35,000 only to lose traffic, ranking, and money that they were making. Another client told me that they put upfront $20,000 and then spent $400 a month for 2 and a half years only to see no growth.

On a recent conversation with Chad Hill the CEO of Hubshout he mentioned how much they care about growing traffic for their clients and how important picking the right company can be. Not every campaign works as well as we hope and sometimes we need to boost the campaign and add additional drivers to garner the traffic that increase sales.

Making strategic decisions based on what you are seeing in the market both locally and nationally is crucial to what avenues a company should explore. We are starting a 90 day analysis of several new SEO clients to determine how our hub shout partner and other online marketing tactics work best together to grow a website.

Sample Campaigns

We have seen with Dentalstaffing.org fantastic results in both organic and paid traffic. We started in May mid way through the month, then published some new articles in June and grew things further with adding email marketing.

Estimated Traffic for DentalStaffing.org

As we move into September we are going to start social media marketing and boost the email marketing so I am excited to see how that increases organic traffic into September. I know that turning on ads in June helped grow our organic traffic.

We have another client who we just did SEO with and should have increased the packages size because it has not gone near as well. This month we are doing better, but as you can see June was a much better month.

Just a Note Cleaning Traffic

We will be updating these images and adding campaigns to show the progress.

The post Picking the Right SEO Company or Reseller appeared first on The Brand Build.

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Picking the Right SEO Company or Reseller Picking the Right SEO Company or Reseller is tough and can go so wrong. This is because it’s complicated and so many things can go wrong. In the most recent count of Google’s ranking factors by Backlinko there ... Picking the Right SEO Company or Reseller is tough and can go so wrong. This is because it’s complicated and so many things can go wrong. In the most recent count of Google’s ranking factors by Backlinko there were over 200!
One potential client told me that they spent $35,000 only to lose traffic, ranking, and money that they were making. Another client told me that they put upfront $20,000 and then spent $400 a month for 2 and a half years only to see no growth.
On a recent conversation with Chad Hill the CEO of Hubshout he mentioned how much they care about growing traffic for their clients and how important picking the right company can be. Not every campaign works as well as we hope and sometimes we need to boost the campaign and add additional drivers to garner the traffic that increase sales.
Making strategic decisions based on what you are seeing in the market both locally and nationally is crucial to what avenues a company should explore. We are starting a 90 day analysis of several new SEO clients to determine how our hub shout partner and other online marketing tactics work best together to grow a website.
Sample Campaigns
We have seen with Dentalstaffing.org fantastic results in both organic and paid traffic. We started in May mid way through the month, then published some new articles in June and grew things further with adding email marketing.

As we move into September we are going to start social media marketing and boost the email marketing so I am excited to see how that increases organic traffic into September. I know that turning on ads in June helped grow our organic traffic.
We have another client who we just did SEO with and should have increased the packages size because it has not gone near as well. This month we are doing better, but as you can see June was a much better month.

We will be updating these images and adding campaigns to show the progress.
]]>
The Brand Build Podcast clean 26:58
ICO Marketing Case Study for Gozo’s Initial Coin Offeringhttps://thebrandbuild.com/ico-marketing-case-study-for-gozos-initial-coin-offering/ Mon, 20 Aug 2018 17:36:40 +0000 https://thebrandbuild.com/?p=475 https://thebrandbuild.com/ico-marketing-case-study-for-gozos-initial-coin-offering/#respond https://thebrandbuild.com/ico-marketing-case-study-for-gozos-initial-coin-offering/feed/ 0 <p>ICO Marketing Case Study for Gozo’s Initial Coin Offering ICO’s are a tricky thing so we are following them live and seeing how it goes and then helping with another one that launches in October to see that the tactics that work for one work for another. This is the ICO Marketing Case Study for Gozo’s Initial Coin […]</p> <p>The post <a rel="nofollow" href="https://thebrandbuild.com/ico-marketing-case-study-for-gozos-initial-coin-offering/">ICO Marketing Case Study for Gozo’s Initial Coin Offering</a> appeared first on <a rel="nofollow" href="https://thebrandbuild.com">The Brand Build</a>.</p> ICO Marketing Case Study for Gozo’s Initial Coin Offering

ICO’s are a tricky thing so we are following them live and seeing how it goes and then helping with another one that launches in October to see that the tactics that work for one work for another. This is the ICO Marketing Case Study for Gozo’s Initial Coin Offering.

Obviously, the targeting, influencers, etc. will be different with ICO’s than with traditional marketing, but in marketing successful strategies that work will usually work for other projects.

This is why marketing companies that niche down succeed in a specific sector and then branch out to other niches. As an example I have most of my experience in the wine industry for strategies related to wine marketing.

Wine marketing is e-commerce based so I would be good at helping any e-Commerce company that has a physical product or subscription offering. Going back to Gozo though.

Gozo.io, started by going to conferences, meet ups, and just introducing people to what they were doing in person. They were building their team like other startup’s and designing the structure of the project while talking with other industry professionals.

Now they are ready to take things to the next level with online ads, influencers, PR, and have been growing followers on social media.

For ICO’s twitter, telegram, and Facebook they are focusing on Telegram. Twitter only has 11 posts, 14 accounts that they are following and 17 following them.

Gozo.io Twitter August 20th

What I like to do with twitter for growth doesn’t require posting. It requires time spent on finding followers by following them first.

  1. Find people in the niche that you want to attract
  2. Follow as many channels as you can up to the point where you have to change your password
  3. Unfollow followers that haven’t followed you back within 3-5 days

Facebook has a similar number of posts and only 5 people following them and liking them including our like.

Gozo Facebook August 20th

Their telegram channel in comparison has 20 members at this time, many of which are active throughout the day.

Gozo’s YouTube has one video up.

Gozo’s website looks very well done for a first site. It has imagery at the top like you would see on other blockchain companies. It has sections that explain the technology, roadmap, show off the team, etc. On the next iteration I imagine that it will be more interactive and have moving parts as monies come in and the software is built out.

Gozo ICO Launch

Gozo is listed on Bitcoin Talk a forum for news on crypto currencies. They have a LinkedIn Profile with 3 employees connected. We have started following how their LinkedIn strategy is going in this blog post.

Finally, they have an article on medium.

Gozo's Initial Medium Account

So Gozo has focused on business partnerships and meeting people in the industry at conferences and online meetup locations. This helps take a founder’s inspiration for a project and share it with new people.

Today they are in Las Vegas at the BlockChain Show. So hopefully we will get to Facebook Live in some time with them at the conference and ask their world renowned founder Dr. Roy Labban.

As of September 13th Gozo.io is crushing social media growth from a combination of trade shows, meet ups, and PR to lay down content and airdrop / bounty the campaign. Below are the updated stats, but this has all changed in only 3 weeks which is fantastic growth.

The stats as of now are

Facebook 4,692 Likes and 4,798 Followers

Gozo.io Facebook

LinkedIn 4,425 Followers

Gozo.io LinkedIn Update

Telegram 5,400 Members

Twitter 4,972

Gozo.io Twitter Update

 

The post ICO Marketing Case Study for Gozo’s Initial Coin Offering appeared first on The Brand Build.

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ICO Marketing Case Study for Gozo’s Initial Coin Offering ICO’s are a tricky thing so we are following them live and seeing how it goes and then helping with another one that launches in October to see that the tactics that work for one work for anothe... ICO’s are a tricky thing so we are following them live and seeing how it goes and then helping with another one that launches in October to see that the tactics that work for one work for another. This is the ICO Marketing Case Study for Gozo’s Initial Coin Offering.
Obviously, the targeting, influencers, etc. will be different with ICO’s than with traditional marketing, but in marketing successful strategies that work will usually work for other projects.
This is why marketing companies that niche down succeed in a specific sector and then branch out to other niches. As an example I have most of my experience in the wine industry for strategies related to wine marketing.
Wine marketing is e-commerce based so I would be good at helping any e-Commerce company that has a physical product or subscription offering. Going back to Gozo though.
Gozo.io, started by going to conferences, meet ups, and just introducing people to what they were doing in person. They were building their team like other startup’s and designing the structure of the project while talking with other industry professionals.
Now they are ready to take things to the next level with online ads, influencers, PR, and have been growing followers on social media.
For ICO’s twitter, telegram, and Facebook they are focusing on Telegram. Twitter only has 11 posts, 14 accounts that they are following and 17 following them.

What I like to do with twitter for growth doesn’t require posting. It requires time spent on finding followers by following them first.

* Find people in the niche that you want to attract
* Follow as many channels as you can up to the point where you have to change your password
* Unfollow followers that haven’t followed you back within 3-5 days

Facebook has a similar number of posts and only 5 people following them and liking them including our like.

Their telegram channel in comparison has 20 members at this time, many of which are active throughout the day.
Gozo’s YouTube has one video up.


Gozo’s website looks very well done for a first site. It has imagery at the top like you would see on other blockchain companies. It has sections that explain the technology, roadmap, show off the team, etc. On the next iteration I imagine that it will be more interactive and have moving parts as monies come in and the software is built out.

Gozo is listed on Bitcoin Talk a forum for news on crypto currencies. They have a LinkedIn Profile with 3 employees connected. We have started following how their LinkedIn strategy is going in this blog post.
Finally, they have an article on medium.

So Gozo has focused on business partnerships and meeting people in the industry at conferences and online meetup locations. This helps take a founder’s inspiration for a project and share it with new people.
Today they are in Las Vegas at the BlockChain Show. So hopefully we will get to Facebook Live in some time with them at the conference and ask their world renowned founder Dr. Roy Labban.
As of September 13th Gozo.io is crushing social media growth from a combination of trade shows, meet ups, and PR to lay down content and airdrop / bounty the campaign. Below are the updated stats, but this has all changed in only 3 weeks which is fantastic growth.
The stats as of now are
Facebook 4,692 Likes and 4,798 Followers

LinkedIn 4,]]>
The Brand Build Podcast clean 32:06
Thinking about Podcasting to Grow Online Traffic?  https://thebrandbuild.com/thinking-about-podcasting-to-grow-online-traffic/ Sat, 18 Aug 2018 21:36:27 +0000 https://thebrandbuild.com/?p=463 https://thebrandbuild.com/thinking-about-podcasting-to-grow-online-traffic/#respond https://thebrandbuild.com/thinking-about-podcasting-to-grow-online-traffic/feed/ 0 <p>Thinking about Podcasting to Grow Online Traffic? Thinking about Podcasting to Grow Online Traffic? This week we interviewed John Lee Dumas of Entrepreneur on Fire who has made over 4 Million Dollars in less than 4 years and interviewed over 2,000 successful people from Tony Robbins to Russell Branson. People like JLD, Scott Voelker, and Anthony […]</p> <p>The post <a rel="nofollow" href="https://thebrandbuild.com/thinking-about-podcasting-to-grow-online-traffic/">Thinking about Podcasting to Grow Online Traffic?  </a> appeared first on <a rel="nofollow" href="https://thebrandbuild.com">The Brand Build</a>.</p> Thinking about Podcasting to Grow Online Traffic?

Thinking about Podcasting to Grow Online Traffic? This week we interviewed John Lee Dumas of Entrepreneur on Fire who has made over 4 Million Dollars in less than 4 years and interviewed over 2,000 successful people from Tony Robbins to Russell Branson.

People like JLD, Scott Voelker, and Anthony Tran left me Thinking About Podcasting to Grow Online Traffic.

In the podcast JLD definitely schools me with tips and tricks for being a better interviewer and have a better podcast.

I was so nervous I started off introducing JLD instead of saying my own name. It’s ok because this interview gave me a game plan.

  1. Go through JLD’s free courses free trainings.

2. Buy JLD’s $850 course

3. Take the other 3 podcasts that I am helping launch and using all of them as case studies.

4. Invite JLD back to discuss the case studies and how we can pivot to improve results.

I decided to start this podcast the last week of July and got so many yes’s from people I wanted to interview that I decided I needed to get started and grow. I also decided to write a blog post per day in August.

Then while discussing my interview with Ziad Nassar he mentioned turning our interview into a case study and the direction was clear. There are a lot of podcasts discussing online marketing. Very few are analyzing results on the show.

So we are going to post and add checkins about how we pivoted and what we needed to do to improve results for our clients and those who want free help. This will improve how long our blog posts are and give you specific examples of how we grew channels for different industries.

This podcast interview taught me a lot and now my interviews are adjusting to ask for our interviewees to share with their audiences, getting more specific with our questioning, and niching down by providing the ultimate value of free examples including images, audience targeting, etc.

Comment below with what you would like to learn next!

The Podcasts that we are helping launch are:

Tiffin Time with Rich Scott and Michael Demith from Henderson’s Lineup and Super Steer Parts

To Be Determined with Eric Cerecedes CEO of Mycoformulas and Indomira

To Be Determined with Brock Scott CEO of Elite Developers

For more articles on growing your traffic organically check out our What is SEO?

The post Thinking about Podcasting to Grow Online Traffic?   appeared first on The Brand Build.

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Thinking about Podcasting to Grow Online Traffic? Thinking about Podcasting to Grow Online Traffic? This week we interviewed John Lee Dumas of Entrepreneur on Fire who has made over 4 Million Dollars in less than 4 years and interviewed over 2, Thinking about Podcasting to Grow Online Traffic? This week we interviewed John Lee Dumas of Entrepreneur on Fire who has made over 4 Million Dollars in less than 4 years and interviewed over 2,000 successful people from Tony Robbins to Russell Branson.
People like JLD, Scott Voelker, and Anthony Tran left me Thinking About Podcasting to Grow Online Traffic.
In the podcast JLD definitely schools me with tips and tricks for being a better interviewer and have a better podcast.
I was so nervous I started off introducing JLD instead of saying my own name. It’s ok because this interview gave me a game plan.

* Go through JLD’s free courses free trainings.

2. Buy JLD’s $850 course
3. Take the other 3 podcasts that I am helping launch and using all of them as case studies.
4. Invite JLD back to discuss the case studies and how we can pivot to improve results.
I decided to start this podcast the last week of July and got so many yes’s from people I wanted to interview that I decided I needed to get started and grow. I also decided to write a blog post per day in August.
Then while discussing my interview with Ziad Nassar he mentioned turning our interview into a case study and the direction was clear. There are a lot of podcasts discussing online marketing. Very few are analyzing results on the show.
So we are going to post and add checkins about how we pivoted and what we needed to do to improve results for our clients and those who want free help. This will improve how long our blog posts are and give you specific examples of how we grew channels for different industries.
This podcast interview taught me a lot and now my interviews are adjusting to ask for our interviewees to share with their audiences, getting more specific with our questioning, and niching down by providing the ultimate value of free examples including images, audience targeting, etc.
Comment below with what you would like to learn next!
The Podcasts that we are helping launch are:
Tiffin Time with Rich Scott and Michael Demith from Henderson’s Lineup and Super Steer Parts
To Be Determined with Eric Cerecedes CEO of Mycoformulas and Indomira
To Be Determined with Brock Scott CEO of Elite Developers
For more articles on growing your traffic organically check out our What is SEO?
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The Brand Build Podcast clean 13:23
3 eCommerce Website Growth Stepshttps://thebrandbuild.com/3-ecommerce-website-growth-steps/ Fri, 10 Aug 2018 17:08:27 +0000 http://thebrandbuild.com/?p=318 https://thebrandbuild.com/3-ecommerce-website-growth-steps/#respond https://thebrandbuild.com/3-ecommerce-website-growth-steps/feed/ 0 <p>3 e-Commerce Website Growth Steps is important, but don’t miss the podcast interview below with Brandon Kirkland about eCommerce. This will be the first episode of a two part series talking about eCommerce and improvements that you can easily do. Here is the top three things that you need to do to boost your results […]</p> <p>The post <a rel="nofollow" href="https://thebrandbuild.com/3-ecommerce-website-growth-steps/">3 eCommerce Website Growth Steps</a> appeared first on <a rel="nofollow" href="https://thebrandbuild.com">The Brand Build</a>.</p> 3 e-Commerce Website Growth Steps is important, but don’t miss the podcast interview below with Brandon Kirkland about eCommerce. This will be the first episode of a two part series talking about eCommerce and improvements that you can easily do. Here is the top three things that you need to do to boost your results for your eCommerce website.

1. Use Beautiful Photography for Your Products and Services: This is where either a professional photographer, staged product or experience based photo’s and a high resolution camera are paramount to your companies success.

2. Simplify the Navigation of your Website: One of my clients is SuperSteer RV parts and they have focused on updating their Amazon store getting high quality images.

On their eCommerce store there was a lot of work to do making this cleaner and easier for a customer to buy. Just to the left of their product they ask the customer if they aren’t sure about buying a part and invite them to schedule a review of the customers vehicle. Social media icons distract customers frequently and the search function has a lot work.

Below their images their Amazon store has detailed descriptions and they are even working on adding helpful videos for installation and selecting the right product.

3 eCommerce Website Improvements3 Growth Steps for your eCommerce Website

3. Send Traffic to your Site: Whether this is from organic traffic, social media or paid ads you need to be driving traffic and sending people to see how many sales that creates.

Without boosting the traffic you won’t know how website changes are to doing, be able to watch if customers are staying on the website and what pages are doing well, or see improvements in sales.

Think about this as real estate, if you have an office downtown or wherever there is a lot of traffic then you won’t get the benefit of people seeing your sign. In online marketing you can drive that traffic by paying rent for SEO, PPC, etc. to get people on your site.

Check out another post on eCommerce

The post 3 eCommerce Website Growth Steps appeared first on The Brand Build.

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3 e-Commerce Website Growth Steps is important, but don’t miss the podcast interview below with Brandon Kirkland about eCommerce. This will be the first episode of a two part series talking about eCommerce and improvements that you can easily do. 1. Use Beautiful Photography for Your Products and Services: This is where either a professional photographer, staged product or experience based photo’s and a high resolution camera are paramount to your companies success.
2. Simplify the Navigation of your Website: One of my clients is SuperSteer RV parts and they have focused on updating their Amazon store getting high quality images.
On their eCommerce store there was a lot of work to do making this cleaner and easier for a customer to buy. Just to the left of their product they ask the customer if they aren’t sure about buying a part and invite them to schedule a review of the customers vehicle. Social media icons distract customers frequently and the search function has a lot work.
Below their images their Amazon store has detailed descriptions and they are even working on adding helpful videos for installation and selecting the right product.

3. Send Traffic to your Site: Whether this is from organic traffic, social media or paid ads you need to be driving traffic and sending people to see how many sales that creates.
Without boosting the traffic you won’t know how website changes are to doing, be able to watch if customers are staying on the website and what pages are doing well, or see improvements in sales.
Think about this as real estate, if you have an office downtown or wherever there is a lot of traffic then you won’t get the benefit of people seeing your sign. In online marketing you can drive that traffic by paying rent for SEO, PPC, etc. to get people on your site.
Check out another post on eCommerce
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The Brand Build Podcast clean 25:42
Four Must Have E-Commerce Website Tipshttps://thebrandbuild.com/four-must-have-e-commerce-website-tips/ Fri, 03 Aug 2018 01:36:53 +0000 http://thebrandbuild.com/?p=210 https://thebrandbuild.com/four-must-have-e-commerce-website-tips/#respond https://thebrandbuild.com/four-must-have-e-commerce-website-tips/feed/ 0 <p>Think of your E-Commerce web site as a brick and mortar location in a new city with a different demographic. Recently, I interviewed Brandon Kirkland owner of Epic Flowers and Epic Shops after a decade of building websites for flower shops and competing with 1-800-Flowers he knows how to build and optimize website for ecommerce. […]</p> <p>The post <a rel="nofollow" href="https://thebrandbuild.com/four-must-have-e-commerce-website-tips/">Four Must Have E-Commerce Website Tips</a> appeared first on <a rel="nofollow" href="https://thebrandbuild.com">The Brand Build</a>.</p> Think of your E-Commerce web site as a brick and mortar location in a new city with a different demographic. Recently, I interviewed Brandon Kirkland owner of Epic Flowers and Epic Shops after a decade of building websites for flower shops and competing with 1-800-Flowers he knows how to build and optimize website for ecommerce. So I wrote about Four Must Have E-Commerce Website Tips that you can use to improve your return on building a website.

  1. Describe your Value Proposition (Call to Action CTA)
  2. Install Hotjar on your website to watch traffic
  3. You Have to Drive Traffic to your website
  4. Target Customers Based on Who You are competing with

Know what you are offering that is different that anyone else on the market. When you have a brick and mortar often customer service is key for word of mouth. With some Ecommerce their product is unique and has special features that no one else has. Others offer special education about how to select the right product and how to find the right fit.

Whatever your strategy it needs to be unique. Brandon discussed a sporting goods store that had phenomenal sales in L.A. They assumed that people would shop online once they improved the website. This was a false assumption that led to a costly lesson. When it came down to it many people preferred to shop on Amazon with prices 30% lower than the store plus free shipping. People shopped at the store to support local, get educated on the products, and have a different experience. That value needs to be in your Ecommerce store for people to shop on it over Amazon. This flows well into targeting the right customers. If you are a hair cutter you may not need a store and could just use a Google Business, Online Scheduler, and Facebook ads to have people schedule online with a calendar that syncs to your phone. Now, if you have products getting customers on a monthly subscription with automatic shipping can work better on Amazon, but you need to give your customers a reason to buy from you.

Hotjar will help you to understand how people are interacting with the website and why they might leave. One of my clients found that the homepage didn’t make it easy enough for customers to get where they wanted to and a simpler homepage with a Shop and Events section showing twice upon opening the website did wonders. Finally, and probably most important is driving traffic. You need to drive traffic whether it is from ads, SEO blogs/content, social media, email marketing, etc. Without traffic being driven you won’t know all of the issues. As an example just because we made a change on the homepage didn’t change the other pages on the website or if those were doing well. It just let us keep people on the site longer so we could start analyzing the other pages.

For more info and tips on E-commerce sites than just the Four Must Have E-Commerce Website Tips check out our podcast coming soon!

Four Must Have E-Commerce Website Tips

The post Four Must Have E-Commerce Website Tips appeared first on The Brand Build.

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Think of your E-Commerce web site as a brick and mortar location in a new city with a different demographic. Recently, I interviewed Brandon Kirkland owner of Epic Flowers and Epic Shops after a decade of building websites for flower shops and competin... Brandon Kirkland owner of Epic Flowers and Epic Shops after a decade of building websites for flower shops and competing with 1-800-Flowers he knows how to build and optimize website for ecommerce. So I wrote about Four Must Have E-Commerce Website Tips that you can use to improve your return on building a website.

* Describe your Value Proposition (Call to Action CTA)
* Install Hotjar on your website to watch traffic
* You Have to Drive Traffic to your website
* Target Customers Based on Who You are competing with

Know what you are offering that is different that anyone else on the market. When you have a brick and mortar often customer service is key for word of mouth. With some Ecommerce their product is unique and has special features that no one else has. Others offer special education about how to select the right product and how to find the right fit.
Whatever your strategy it needs to be unique. Brandon discussed a sporting goods store that had phenomenal sales in L.A. They assumed that people would shop online once they improved the website. This was a false assumption that led to a costly lesson. When it came down to it many people preferred to shop on Amazon with prices 30% lower than the store plus free shipping. People shopped at the store to support local, get educated on the products, and have a different experience. That value needs to be in your Ecommerce store for people to shop on it over Amazon. This flows well into targeting the right customers. If you are a hair cutter you may not need a store and could just use a Google Business, Online Scheduler, and Facebook ads to have people schedule online with a calendar that syncs to your phone. Now, if you have products getting customers on a monthly subscription with automatic shipping can work better on Amazon, but you need to give your customers a reason to buy from you.
Hotjar will help you to understand how people are interacting with the website and why they might leave. One of my clients found that the homepage didn’t make it easy enough for customers to get where they wanted to and a simpler homepage with a Shop and Events section showing twice upon opening the website did wonders. Finally, and probably most important is driving traffic. You need to drive traffic whether it is from ads, SEO blogs/content, social media, email marketing, etc. Without traffic being driven you won’t know all of the issues. As an example just because we made a change on the homepage didn’t change the other pages on the website or if those were doing well. It just let us keep people on the site longer so we could start analyzing the other pages.
For more info and tips on E-commerce sites than just the Four Must Have E-Commerce Website Tips check out our podcast coming soon!

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The Brand Build Podcast clean 25:42